What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
Telecom Regulatory Authority of India (TRAI) has published a Consultation Paper.
NEW DELHI: In order to create a regulatory framework for broadcasters operating on the ground, the Telecom Regulatory Authority of India (TRAI) has published a Consultation Paper. This endeavor is a response to major technology developments that have made it possible for broadcasters to use terrestrial ways to transmit television channels in addition to traditional satellite-based programming.
Broadcasters have always been required by the Ministry of Information and Broadcasting (MIB) to use satellite technology exclusively for up linking and downlinking television channels. Although this framework has been in use for many years, ground-based transmission techniques have become a competitive option due to the quick advancement of broadcasting technology.
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Given that terrestrial broadcasting can allow broadcasters to simultaneously offer their channels to many DPOs, similar to satellite channels, this change brings up significant regulatory issues. Both broadcasters and DPOs may find this approach more flexible and cost-effective.
Following its earlier recommendations to the MIB in November 2014 about platform services, which included proposals for regulating ground-based broadcasting, TRAI has taken the step to review the regulatory framework.
The MIB recognized in May 2024 that the background of these proposals has changed since 2014, leading to a new review of the rules pertaining to ground-based transmitters.
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According to the Consultation Paper, a thorough regulatory structure that can adapt to this new mode of transmission is required. By doing this, it seeks to guarantee fair competition and consumer access to a variety of material by giving broadcasters and DPOs clarity and standards that broadcasting from the ground offers.
The consultation document is open for written comments until November 15, 2024, and counter-comments must be submitted by November 29, 2024. Stakeholders are urged to electronically send their comments to the specified email addresses supplied by Broadcasters, DPOs, and industry professionals are among the stakeholders invited to share their thoughts on the suggested framework. Understanding TRAI’s possibilities and challenges is of special relevance to TRAI.
In order to bring India’s broadcasting laws up to date with emerging technologies and the changing media landscape, this consultation is a crucial first step.
