jashn e riwaaz

India’s FabIndia Attempted To Impose Unrelatable Phrase, USA’s Target Honoured Diwali’s Essence

The Seers fashioned the Word by means of their mind Sifting it as with sieves the corn is sifted. Thus, friends may recognize each other’s friendship. An auspicious seal upon their word is set. – Rig Veda, X, 71.   Batuh: (Pupil) Oh! Dear, you have a dilemma, Sir. Nevertheless the customs that were set …

FabIndia Pulls Diwali Ad After Calling It Jashn-e-Riwaaz, Shoppers On Street Divided

NEW DELHI: Furniture and clothing brand Fabindia has been forced to remove a tweet aimed at promoting their new collection for Diwali after a massive backlash on social media. Thousands of people slammed Fabindia, while accusing them of “defacing” the Hindu festival of Diwali and terming it Jashn-e-Riwaaz. The team of The New Indian visited …