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Cashfree Payments unveils Rajkummar Rao as brand ambassador, launches ‘Move Fast’ campaign emphasizing speed and agility in fintech.
NEW DELHI: Cashfree Payments, a leading payments and API banking platform in India, has unveiled acclaimed actor Rajkummar Rao as its brand ambassador. The announcement coincides with the launch of the company’s new brand campaign, ‘Move Fast,’ which underscores its focus on speed and agility. The campaign positions Cashfree Payments as the preferred partner for businesses seeking faster onboarding, quicker transactions, and seamless support.
The campaign’s launch was marked by a digital film featuring Rajkummar Rao, highlighting the company’s bold new direction. The film emphasizes how Cashfree Payments empowers businesses of all sizes to achieve growth through efficient onboarding, smooth payment processing, and reliable support.
Akash Sinha, CEO and Co-Founder of Cashfree Payments, expressed excitement about the collaboration, saying, “We are thrilled to welcome the talented Rajkummar Rao as our brand ambassador. Our refreshed brand revolves around the concept of ‘Move Fast,’ enabling businesses to adapt and grow confidently with our support. This campaign represents our commitment to empowering businesses to thrive in an ever-evolving digital world.”
Rajkummar Rao shared his enthusiasm about joining the Cashfree Payments family, stating, “Digital payments have become integral to our lives, making transactions smoother and more efficient. I am proud to partner with a brand that’s at the forefront of the fintech revolution, helping businesses scale and succeed.”
The ‘Move Fast’ campaign introduces a refreshed brand identity, including a new tagline and a redesigned logo. Key elements include:
– Rajkummar Rao as the campaign’s face, supported by a digital film, outdoor advertising, and other platforms.
– A focus on speed, reliability, and operational efficiency for businesses.
– Enhanced offerings like industry-leading onboarding processes, swift payment resolutions, and dependable settlements.
– A logo update incorporating the tagline ‘Move Fast.’
The campaign, conceptualized by Cashfree Payments’ in-house team in collaboration with creative agency OML, will be rolled out across digital and offline channels starting December 9.
Processing over USD 80 billion in transactions annually, Cashfree Payments is trusted by more than 6,00,000 businesses. Its services include payment collections, vendor payouts, refunds, and more, offered through a robust tech-driven platform. The company has also introduced innovative solutions like Secure ID, flowWise for payment orchestration, and Risk Shield for fraud monitoring.
With a growing presence in international markets such as the UAE, Cashfree Payments continues to expand its footprint. Backed by investors like Y Combinator, Apis Partners, and the State Bank of India, the company remains at the forefront of digital payment innovation.
Founded in 2015 by Akash Sinha and Reeju Datta, Cashfree Payments is headquartered in Bengaluru and has established itself as a full-stack payments technology provider. Recognized by the Reserve Bank of India as a licensed payment aggregator, the company offers over 180 payment modes, simplifying payment solutions for businesses. Its global reach extends to eight countries, including the USA and Canada, making it a trusted name in fintech innovation.
