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What TV doesn't, print can't; we deliver.
NEW DELHI: Prime Minister Narendra Modi inaugurated the Bharatiya Janata Party’s (BJP) 2024 election campaign, led by party president J.P. Nadda, on Thursday. The launch took place at the First-Time Voters Conclave (Nav Matdata Sammelan), marking the official commencement of the party’s electoral preparations.
As part of the campaign kick-off, a compelling music video was unveiled, showcasing how Prime Minister Modi has translated the dreams and aspirations of millions of Indians into reality. The campaign was titled ‘Sapne Nahi Haqeeqat Bunte Hai, Tabhi Toh Sab Modi Ko Chunte Hai’.
Launch of BJP campaign theme for 2024 Lok Sabha elections by its President J.P. Nadda today, themed “sapne nahi haqeeqat bunte hai, tabhi to sab Modi ko chunte hai”@rohanduaT02 reports#BJP #NarendraModi pic.twitter.com/0bAW8UZ1tk
— The New Indian (@TheNewIndian_in) January 25, 2024
The theme aligns with the ongoing national fervour, complementing the ‘Modi Ki Guarantee’ mass movement, according to a statement from the BJP.
During the launch, J.P. Nadda urged all party members to connect with the sentiments of the people and ensure widespread awareness of this crucial campaign. He highlighted Prime Minister Modi’s track record of turning dreams into reality, emphasising the delivery of promises and dreams spanning generations.
“Modi government’s initiatives have turned crores of dreams into reality. The youth have gained jobs through startups, farmers can sell produce internationally, women have increased representation, and the poor have been lifted out of poverty,” stated Nadda.
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The campaign encompasses various elements, with a primary focus on the released music video. Additional components, including a foot-tapping mass song, digital films, TV commercials, display banners, and hoardings, are scheduled for release in the upcoming days.
Each element aims to illustrate the specific accomplishments of PM Modi in different areas, emphasising his commitment to keeping promises and making him the preferred choice for the public. The campaign aims to create a positive narrative surrounding Modi’s leadership, portraying him as a leader who not only listens but instinctively understands and fulfils the aspirations of the people.
