NEW DELHI: In a first-of-its-kind initiative, indigenous social media platform Koo has launched ‘India Spiritual Journey’ to enable devotees to connect digitally with temples and spiritual centers across India. The first leg of the 4000-km journey will bring prominent temples and spiritual centers from across Uttarakhand digitally closer to devotees.
Owing to pandemic-induced lockdowns and temporary closures of temples over the last two years, e-darshans have witnessed a significant uptick on social media.
With spirituality and allied topics being one of the most searched areas of interest on the internet, this campaign will empower spiritual leaders and temple trusts to build a connection with devotees across India, share updates, and engage with followers in their native language – all on a real-time basis, Koo said.
Pratik Khedkar, an avid biker, and employee of Koo, will cover a distance of 4000 kilometers starting from Madhya Pradesh to Uttarakhand. He will visit key pilgrimage sites in the Himalayan state, including Haridwar, Rishikesh, Uttarkashi, Gangotri, Yamunotri, and Badrinath.
“The journey will end at Gaurikund, which is the base camp for the Kedarnath trek. This campaign has gained support from Uttarakhand Tourism, and aims to help temple trusts and spiritual centers across the state harness the social media revolution which is currently transforming the world.
The ‘India Spiritual Journey’ will gradually be extended to pilgrimage centers across India,” the company said in a statement.
Riding his bike across the region, Pratik said, “India Spiritual Journey has helped me rediscover myself and has connected me with people who are spiritually inclined. Through this campaign, we aim to bring this experience to millions of users on Koo.”
The company said it had more than 100 verified spiritual accounts on the platform, including those of prominent gurus like Swami Avdheshanand Giri, Gurudev Sri Sri Ravi Shankar, Sadhguru Jaggi Vasudev.
The platform has seen a significant rise of 50 percent in verified spiritual accounts on the platform in the last quarter.
Spiritual leaders actively post koos and interact with their followers in local languages by leveraging the platform’s unique multi-lingual feature. The feature facilitates the real-time translation of messages across the slew of languages currently available on the platform, thereby amplifying reach, the company informed.
“As a land rich in ancient cultures and traditions, India is home to centuries-old temples where devotees seek solace. Through this campaign, our aim has been to create a spiritual social network where serious discussions are heard. By being ‘digitally available’ through social media, temples and spiritual centers can now engage and interact seamlessly with devotees,” a Koo spokesperson said.
Launched in March 2020 as a multi-lingual micro-blogging platform, Koo App has enabled Indians to express themselves online in their mother tongue.
The App is currently available in 10 languages – Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.