India’s multi-lingual microblogging platform, Koo App, clocked 50 million downloads with a large increase in users, time spent and engagement since January this year.
With a high adoption rate in terms of app installs and average time spent in the past couple of months, the platform continues to drive digital inclusion among the native language-speaking citizens of India.
Celebrating the milestone, Koo founder and CEO Aprameya Radhakrishna said, “This validates the demand for a multilingual social network built with an India-first product mindset of seamlessly including language-speaking Indians in daily thoughts sharing. Our rapid growth and adoption is a testimony to the fact that we are solving a problem faced by a billion Indians.”
Currently, Koo is available in 10 languages including Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.
There are more than 7500 eminent voices, millions of students, teachers, entrepreneurs, poets, leaders, writers, artists, actors, etc. actively posting in their native language to celebrate festivals, culture, and rich heritage on Koo App.
“There is huge potential for further growth. There are about 80 crore Internet users in the country, the majority of whom wish to express themselves in their native language. Their sharing of thoughts is restricted to closed groups and known people. They are unable to express themselves freely on the open Internet and be discovered,” the Koo CEO said in a statement.
He further said, “We are proud of our mission of being inclusive and enabling freedom of expression for 90 per cent of native language-speaking Indians. As we move ahead, we will continue to invest in our technology and continue to build the platform with a user-first mindset to further drive digital independence for native language-speaking users in India and across the world.”
Koo App was launched in March 2020 as a multi-lingual, micro-blogging platform to enable Indians to express themselves online in their mother tongue.