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What TV doesn't, print can't; we deliver.
NEW DELHI: In a joint venture to promote the culturally rich tradition of writing in the subcontinent, JCB Literature Foundation and the Serendipity Arts Foundation, have initiated ‘Text/Matters’ at the Serendipity Arts Festival in Goa.
The JCB Lit Foundation made its debut at the arts festival with this ground-breaking initiative, where it strove to focus on themes fundamental to the subcontinent’s heritage, highlighting the importance of the intersection between art and literature.
At the festival, the foundation played host to a panel discussion entitled ‘Fiction Matters: A Wealth of Imagination Across The Arts’ featuring speakers like independent
Professional Artist Veena Basavarajaiah, Vikram Iyengar, dancer and choreographer, Mita Kapur, Literary Director, JCB Prize for Literature, and Akshay Mahajan, artist, photographer and curator.
The JCB Literature Foundation also displayed multiple works of contemporary Indian fiction of the past six years during their flagship JCB Prize for Literature. The exhibition displayed a collection of 60 books, including 21 translations from 7 languages, all shortlisted for the Prize.
Kapur, the literary director of the prize, said, “The JCB Literature Foundation in the last six years, has been working dedicatedly on creating a variegated platform for Indian literature.”
Adding to the significance of the Text/Matters initiative, Smriti Rajgharia, the Director of Serendipity Arts Festival Foundation, highlighted that it was a landmark event, “seamlessly blending literature and the arts for a vibrant and enriching cultural experience”
In 2018, JCB India had established the JCB Literature Foundation, whose purpose is to promote the art of literature in India, principally administering the JCB Prize for Literature.
The literary director further highlighted that it was through the foundation that she aims to promote Indian culture and instil a sense of pride in India’s literary legacy.
