Koo App, India’s own social media platform, has now become the second largest microblogging platform across the world – behind only Elon Musk-owned Twitter.
The social media platform completed 50 million downloads on Wednesday.
Koo is currently available in the United States, United Kingdom, Singapore, Canada, Nigeria, UAE, Algeria, Nepal and Iran.
Koo has seen a significant increase in users, time spent and user engagement, the app has seen an upward trajectory in terms of growth, it said in a statement.
Koo co-founder Mayank Bidawatka said, “Given the changes happening in the micro-blogging landscape globally, we are looking to expand our wings to geographies where fundamental rights are being charged for.”
He said that he believes a fundamental tool on the Internet, such as Koo should not come at a cost, a reference to Twitter rolling out a paid subscription service.
Talking about identity security on Koo, Bidawatka said that proving your identity is a fundamental right.
On verification of Koo profiles, he said, “Koo has always provided a free yellow eminence tick to eminent personalities and a simple self-verification tool to every citizen and will continue to do so.”
Aprameya Radhakrishna, CEO and co-founder of Koo, said: “Till now we have been available in many countries, but now we are happy to invite a larger global audience to our platform and enjoy a more immersive experience.”
“We are overwhelmed by the response we have received from our users and are happy to share that today, we are the second largest microblog in the world within just 2.5 years of our existence,” the Koo CEO added.
Koo is currently available in 10 languages: English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, Gujarati, Punjabi, and Assamese and is actively leveraged by over 7,500 eminent personalities across politics, sports, media, entertainment, spirituality, and art & culture to connect with their followers in multiple languages. Koo is used in 100+ countries across its app and web platform.
Stressing that Koo has transformed lives, Radhakrishna said, “Since the launch, our users have believed in us. Not only have they given us the opportunity to grow and drive digital expression in regional languages, but have grown with us by engaging in meaningful conversations on the platform. This is true empowerment for the common citizen. We will continue to invest in our product with a user-first mindset and further drive digital independence for users in India and across the world.”