What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
Union minister of commerce and industry Piyush Goyal has said that India can produce content at a more economical cost and have the ability to become a content creator for the world.
While addressing the valedictory session of the 11th CII Big Picture Summit in New Delhi on Thursday, the minister said that efforts would be made to simplify the ecosystem of permissions for shooting in India by making provisions to grant them through a single window framework.
He said that the Centre had already liberalised foreign direct investment (FDI) in the entertainment industry to enable companies from all over the world to invest in India, adding that all efforts must be directed towards laying a red carpet for international artists to create in India.
“On the one hand we talk of our culture, our heritage, our rich tradition, our family value system and on the other hand some of what we see on television and OTT (over the top) platforms certainly is beyond what is ordinarily accepted standards within the Indian cultural landscape,” the Union minister said.
Goyal said the media and entertainment industry is a sunrise sector. “The industry is indeed growing at a fast pace but has to make extra efforts to achieve larger outcomes. India has immense resources from technical skills to the talent of our young boys and girls to excellent digital connectivity which has been further boosted with the rollout of 5G.”
He pointed out that India in itself is a huge market for the media and entertainment industry but He called for out-of-the-box ideas from the industry to expand the ecosystem and bring in economies of scale.
Goyal said that the media and entertainment sector presented a remarkable opportunity for India but this opportunity could be realized only if the entire industry and all its verticals and stakeholders came together to ideate and synergise.
He appreciated the industry for keeping the citizens of the country informed, connected, engaged and entertained during the trying times of the pandemic through credible, quality content.
