Flipkart’s tech-driven supply chain is backbone of MSMEs & artisans

Flipkart’s powerful tech-enabled supply chain network helps sellers by delivering millions of shipments every day.

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By: TNI Team
Updated: 01 March, 2023 7:54 pm IST
Flipkart’s tech-enabled pan-India supply chain network, that spans across over 20,000 pin codes, delivers products from lakhs of sellers in different parts of the country.

India’s homegrown e-commerce marketplace Flipkart has strengthened and expanded its supply chain across the country to support national market access for lakhs of MSMEs, sellers, artisans and farmers in rural and small-town settings while catering to the growing needs of over 450 million consumers, as part of its commitment to creating a stronger and more resilient seller ecosystem in India.

Flipkart’s tech-enabled pan-India supply chain network, which spans across over 20,000 pin codes, delivers products from lakhs of sellers across locations including Agra, Jaipur, Ludhiana, Moradabad, Panipat, Rajkot, Surat, Tirupur, and many other cities through its first-mile operations, helping these sellers place their products in world-class warehouses, providing services to keep inventory safe and secure to reach millions of customers in a timely manner and hence helping build digital India.

The powerful tech-enabled supply chain network helps sellers by delivering millions of shipments every day, enabling faster and more efficient processing of orders and speedier deliveries, controlling and anticipating delivery timelines, and avoiding returns that help sellers to serve an enhanced customer experience.

The supply chain ensures quick deliveries in the remotest parts of the country and creates value for sellers and other ecosystem partners at large.

Supported by Flipkart’s technological and marketing prowess, Ekart, has helped create a supply chain that is integrated with a seller’s marketplace sales, creating a virtuous cycle that is predictable, and secure, enabling a seamless experience to help businesses scale, thereby amplifying the power of digital commerce and improving incomes for thousands of sellers across the country.

“The supply chain is the backbone of businesses across the country. By utilizing our logistics experience and extensive understanding of the pan-India market, we enable sellers to focus on their core business while being up-to-date on market developments and resilient in the face of any unforeseen disruptions,” says Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart.

He adds, “This further helps in creating new employment opportunities for lakhs of sellers across geographies, enables them to scale their businesses and promotes the growth of regional industries that contribute to the creation of strong local economies. Our technology-led supply chain is helping connect a million sellers with over 450 million consumers to deliver more than 120 million shipments each month.”

For a vast and difficult topography such as India’s, it is crucial for the supply chain to have a network of warehouses, a transport fleet, and the expertise and knowledge to do it right every time.

Flipkart’s robust supply chain has played a pivotal role in boosting entrepreneurship and livelihood opportunities for lakhs of local sellers, businesses and MSMEs across the country by bringing them into the digital ecosystem, providing national market access and reducing the cost of logistics. Thereby, helping them focus on what is most critical for them – growing their business.

Over the years, Flipkart has expanded its supply chain capabilities by leveraging the best made-in-India technologies, ensuring cheaper and quicker credit for its suppliers and harvesting its learnings for accurate and faster movement of shipments across the value chain, resulting in significant cost savings. It has thus proven to be a trusted partner for the logistics needs of small and medium businesses.

Flipkart has furthered its commitment towards establishing a low-cost supply chain, through initiatives that enable sending more items together to manage orders with fewer resources, improving overall supply chain efficiency, dynamic rerouting of returned items to the next order in the supply chain, and expanding the dispersion of sellers and inventory across India in order to improve affordability and value provided to its seller community.

These efforts are aimed at lowering supply chain costs, by improving the accessibility and cost efficiency of the platform, while increasing the value for both sellers and customers.

Talking about the advantages of Flipkart’s extensive supply chain network, Bhavik Patoliya, founder of Qwera Enterprises says, “Flipkart has helped grow my business into what it is today, and in generating a greater revenue share with the help of the platform.”

“Growing the business digitally with Flipkart’s assistance also meant that we can cater to consumers hailing from every nook and corner of the country. Our logistics needs have been met adequately through Flipkart’s supply chain expertise and have improved consumer experience while establishing greater trust in our brand. I am happy to say that we have gained more visibility through Flipkart and can offer our products to a wide range of markets,” he adds.

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