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What TV doesn't, print can't; we deliver.
NOIDA: Wonderchef, a leading name in premium kitchen appliances, has announced ambitious expansion plans to open 50 Exclusive Brand Outlets (EBOs) across India in the next two years.
This announcement follows the recent launch of its largest exclusive store in Gaur City Mall, Greater Noida West. This new outlet, spanning 900 square feet, marks Wonderchef’s 28th store nationwide and its eighth in the National Capital Region (NCR).
Currently, Wonderchef boasts a presence in approximately 20,000 multi-brand stores and over 3,000 modern trade outlets. The company aims to expand this reach to 30,000 multi-brand stores and 4,000 modern trade outlets within the next two years.
The company’s robust growth trajectory is highlighted by a 25% Year-on-Year (YoY) growth rate in the last fiscal year, with brand sales reaching INR 700 crore. Wonderchef is now setting its sights on achieving INR 1000 crore in sales by 2026.
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One of the key drivers of this growth is the launch of Chef Magic, an all-in-one kitchen robot designed to cater to the needs of tech-savvy consumers who seek convenience and health. Ravi Saxena, Founder and CEO of Wonderchef, explained the inspiration behind Chef Magic: “The idea of the innovation behind Chef Magic came from the idea of gender equality. You can’t build up your family on delivered food—it’s expensive and unhealthy. In the fast-paced life today, people barely have time to cook, so they want a product that is fully automatic.”
Saxena emphasised the practicality of Chef Magic for the modern household: “Indian food is the most complex and sophisticated in the world. An average Indian dish takes 45 minutes to 2 hours to cook, and you cook three times a day. According to a study, an average Indian woman spends 8 hours a day in the kitchen. Chef Magic allows automatic cooking. Take Chef Magic, choose a recipe, put the ingredients in, and Chef Magic will do everything else.”
Addressing concerns about the product’s usability, Saxena assured, “It is user-friendly. If you know how to use a smartphone, you can do it. It will guide you step-by-step, and you just have to follow.”
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Saxena also highlighted the quality and reliability of Chef Magic: “The recipes are time-tested like those of Sanjeev Kapoor. There’s a proof of concept—all these recipes are time-tested and inside Chef Magic. It is not hit and trial.” The initial market response has been positive, with 1,200 units sold in just six weeks.
In addition to Chef Magic, Wonderchef is expanding its smart appliances portfolio, offering products such as coffee machines, Nutri-blend, and a pro-health cookware range. “With this focus, we are aiming to cross the INR 1000 crore mark in brand sales in 2026,” Saxena added.
The new Greater Noida store enhances customer engagement by providing a comprehensive hands-on experience with Wonderchef’s extensive product range and expert advice from trained staff. This store is set to boost brand visibility in a key market.
Founded in 2009 by Ravi Saxena and Chef Sanjeev Kapoor, Wonderchef has grown into a premier brand in quality cookware and premium kitchen appliances.
