What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
NEW DELHI: The Central Consumer Protection Authority (CCPA), under the Ministry of Consumer Affairs, Food and Public Distribution, is slated to take a decisive step to curb the dissemination of misleading advertisements.
To promote transparency to protect consumers, the CCPA has planned to publish information about establishments and brands which promote false advertising practices.
According to a statement released by the consumer protection authority, they will soon adopt a “naming and shaming” approach to expose these companies. The orders and notices issued against such establishments, including coaching institutes and service providers, will be made publicly available on the official CCPA website.
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As of now, information about the companies is not yet available to the public. By displaying the names of these entities on the CCPA website, consumers will be able to make informed decisions and avoid falling victim to deceptive practices.
The Ministry of Consumer Affairs is also gearing up to conduct a comprehensive study to assess the impact of the new guidelines introduced by the CCPA. These measures are part of a broader initiative to combat misinformation propagated by certain brands.
This move comes on the heels of the CCPA’s crackdown on misleading advertisements by Indian Administration Services (IAS) coaching centres. The consumer protection authority issued notices to 20 centres. On the other hand, eight of them have been levied with heavy penalties.
These developments are slated to bring a new level of accountability and transparency to the advertising industry.
