What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
The ad, created for the brand Bold Care, takes inspiration from Indian daily soap operas, featuring a traditional joint family setting with a dramatic storyline.
NEW DELHI: Bollywood star Ranveer Singh and American pornographic actor Johnny Sins have come together for a bold new advertisement promoting men’s sexual health, in what can only be described as an unexpected crossover. The ad, created for the brand Bold Care, takes inspiration from Indian daily soap operas, featuring a traditional joint family setting with a dramatic storyline.
The ad, which is a rip-off of a typical Indian daily soap, features Ranveer Singh playing the role of an elder brother, while Johnny Sins portrays his younger brother. The plot unfolds with family turmoil as Ranveer’s character confronts Johnny’s wife, questioning her decision to leave their home. Amidst the chaos, the introduction of a capsule promising to enhance men’s sexual health and their performance becomes the turning point, persuading Johnny’s wife to reconsider her departure.
Viewers were taken aback by the unusual pairing of Ranveer Singh and Johnny Sins in an Indian commercial. Social media erupted with surprise and amusement, with users expressing disbelief and amusement at the unexpected collaboration. One user wrote, “BRO WHAT IN THE WORLD JOHNNY SINS DOING IN INDIAN COMMERCIAL WITH RANVEER SINGH (crying emojis).” One Instagram user even wrote, “Yahi dekhna baki tha.”
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Some even drew parallels between this crossover and notable Hollywood crossovers like that of Ryan Reynolds and Hugh Jackman’s Wolverine in the upcoming Hollywood superhero movie, ‘Deadpool 3’, highlighting the novelty of the advertisement.
Despite the unconventional approach, many praised Singh for using his influence to destigmatise discussions around men’s sexual health. Stand-up comedian Tanmay Bhat commended the advertisement for its innovative use of celebrities and its ability to engage a wider audience.
Speaking about the campaign, Ranveer Singh emphasised his commitment to raising awareness and creating a positive impact on men’s sexual health issues. Ranveer said in a statement, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk, it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”
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The advertisement garnered widespread attention on social media, with netizens offering a mix of hilarious reactions and incredulity. Ranveer Singh shared the video with the caption, “It’s bold to care,” further emphasising the campaign’s message of openness and proactive engagement with men’s health.
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The advertisement, crafted by Tanmay Bhat, Devaiah Bopanna, and their team, has struck a chord with audiences for its humourous yet meaningful approach to a sensitive topic. Directed by Ayappa KM, the ad signifies a departure from traditional advertising strategies, signalling a shift towards more inclusive and candid discussions around men’s sexual health.
While the advertisement may have raised eyebrows initially, its underlying message of destigmatisation and awareness has resonated with audiences, further solidifying Ranveer Singh’s reputation as a forward-thinking influencer.
