Vineeta Singh Sugar cosmetics

In the grand finale of Shark Tank India Season 2, which premiered on January 2, 2023, CEO of SUGAR Cosmetics, Vineeta Singh, will pitch her idea to the sharks.

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Singh is one of the judges on the show and has previously judged business ideas for two consecutive seasons.

This year's show had six sharks, including Singh, and witnessed many innovative pitches.

Successful pitches included Primebook, Solinas, Mahantam, and Padcare, which received investments ranging from Rs 30 lakh to Rs 1 crore from various sharks.

Singh shared her experience of standing in the pitcher's shoes and pitching her idea to the sharks, calling it scary and fun at the same time.