Cricket legend Sachin Tendulkar becomes India's new Election Commission national icon for voter awareness and education

A three-year Memorandum of Understanding with Tendulkar was signed in New Delhi, witnessed by Chief Election Commissioner Rajiv Kumar

Tendulkar's partnership aims to address urban and youth apathy toward voting

Election Commission designates notable Indians as "national icons" to inspire voter participation

Past icons include actor Pankaj Tripathi and personalities like MS Dhoni and Aamir Khan during the 2019 Lok Sabha elections