Priyanka Chopra’s haircare brand becomes second most successful globally

[{"selector":"#anim-ade8cc49-e95a-4dea-ad62-65607565bd1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2646dd40-6dd7-4429-bca6-741bc96125a5","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Priyanka Chopra's haircare brand, Anomaly, has become the second most successful celebrity beauty brand globally

[{"selector":"#anim-6c279ef2-b62a-419d-97fa-b25c4c1c0cee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.893609313265733%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] It has surpassed brands owned by Kylie Jenner, Ariana Grande, and Selena Gomez.

[{"selector":"#anim-35c83080-690b-48cb-8715-0d92bf36e40d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] According to Cosmetify, a UK-based beauty comparison platform, Anomaly generated £429m in revenue, while Rihanna's Fenty Beauty came in first place with £477m.

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[{"selector":"#anim-9e78a55e-befd-459d-baff-369ced3728d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Other celebrity-owned beauty brands, such as Selena Gomez's Rare Beauty and Halsey's About-face, also made the list.

Chopra launched Anomaly in the US in February 2021 and brought it to India in December 2022.

In an interview with Vogue India, Chopra expressed her desire to democratize beauty and said she got into the business side of the beauty and entertainment industry to have more influence over the products she uses.