Disney Star has announced that it will be discontinuing nine of its channels, including three English general entertainment channels - Star World HD, Star World Premiere HD, and Star World (SD) - from March 14, 2023.
These channels will be replaced by nine new channels, including Star Movies Select, Disney Channel HD, and Star Sports 1 Tamil HD and Telugu HD, which will be launched on March 15, 2023.
Other channels that will be discontinued include UTV HD, Baby TV (HD), Star Sports 1 Marathi, and Star Sports 1 Bangla.
UTV Action and UTV Movies will be rebranded as Star Gold Thrills and Star Gold Romance, respectively.
This move has been in the works for the last three years but was delayed due to the New Tariff Order (NTO) 2.0.
The launch of Star Sports HD in Tamil and Telugu is expected to increase viewership during the Indian Premier League (IPL).
The decline in popularity of English GECs began with the implementation of the Telecom Regulatory Authority of India's (TRAI) NTO in 2019 and was further compounded by viewers shifting to OTT platforms.