‘Mann Ki Baat’ has not only provided a voice to the people but has also revived All India Radio (AIR), India’s Public Service broadcaster. Since its launch in 2014, the programme has generated a revenue of ₹33.52 crores, showcasing its immense popularity and commercial success. In fact, the revenue earned is almost five times the total expense incurred on its promotion.
WATCH: PM Modi’s ‘Mann Ki Baat’: Revenue = 5x Ads Expense
