‘Mann Ki Baat’ has not only provided a voice to the people but has also revived All India Radio (AIR), India’s Public Service broadcaster. Since its launch in 2014, the programme has generated a revenue of ₹33.52 crores, showcasing its immense popularity and commercial success. In fact, the revenue earned is almost five times the total expense incurred on its promotion.
Summary
‘Mann Ki Baat’ has not only provided a voice to the people but has also revived All India Radio (AIR), India’s Public Service broadcaster. Since…
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TNI Team
