LUCKNOW: Uttar Pradesh government has signed a memorandum of understanding (MoU) with micro-blogging site Koo App to promote content related to the ‘One District, One Product’ initiative in 10 Indian languages.
The agreement was exchanged by Navneet Sehgal, additional chief secretary, Micro, Small & Medium Enterprises and Export Promotion, and Koo co-founder and CEO Aprameya Radhakrishna.
As part of the MoU, Koo will leverage its platform to raise awareness and promote the ODOP content and products in 10 languages to its audience.
Koo will also procure ODOP products for corporate gifting purposes, the state government said.
The MoU will also enable greater reach and communication of the welfare programs and schemes of the UP ODOP, especially for non-English speakers as well as help local artisans to reach a wider audience and grow their business across the country.
Additional chief secretary Navneet Sehgal with Koo co-founder Aprameya Radhakrishna
said, “This association with Koo will help promote our ODOP products to a larger audience and drive conversations around ODOP in several regional languages.”
Speaking on the occasion, Koo CEO Radhakrishna said, “UP has emerged as a leader when it comes to promoting local products globally through the ODOP initiative.”