Instamart's internal analysis shows that orders for snacks, ice creams, and sexual wellness products peak between 11 PM and 6 AM, while staples like milk and eggs dominate early morning orders.
The Bengaluru-based startup has garnered immense interest, with prominent investors including Bollywood legends Amitabh Bachchan and Madhuri Dixit Nene, cricketers Rahul Dravid and Zaheer Khan, tennis star Rohan Bopanna, and filmmaker Karan Johar, among others.