A new book Managing Brand Transgressions: 8 Principles to Transform Your Brand, authored by University of Washington Professors Dr. Shailendra Pratap Jain and Dr. Shalini Sarin Jain, offers a strategic framework for handling brand crises. The book, published by De Gruyter, draws on over 50 years of business research and includes more than 25 case studies to provide actionable strategies for brand resilience.
RSS chief also says that other countries have misinterpreted Bharat’s version of nationalism NEW DELHI: Amid deepening religious polarisation, Rashtriya Swayamsevak Sangh (RSS) chief Mohan Bhagwat has said that Bharat has been a “secular nation” since 5000 years. Speaking at a book launch event in Delhi on Wednesday, Bhagwat said that people should present India […]