Author

A new book Managing Brand Transgressions: 8 Principles to Transform Your Brand, authored by University of Washington Professors Dr. Shailendra Pratap Jain and Dr. Shalini Sarin Jain, offers a strategic framework for handling brand crises. The book, published by De Gruyter, draws on over 50 years of business research and includes more than 25 case studies to provide actionable strategies for brand resilience.