What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
DEHRADUN: Uttarakhand government will soon launch the ‘Nirvan Amrit Gangajal’ scheme from September 2022, under which the holy water will be delivered to foreign countries in a ceramic pot.
The ceramic pots are being designed by the Central Glass and Ceramic Research Institute, Khurja, in Uttar Pradesh.
“Ganga Jal cannot be and should not be kept in any vessel. In ancient times, kalash was used to carry and store holy water. We are trying to bring that tradition back. The pots should be made at a specific temperature and procedure. Khurja is also known as the ‘Ceramic City’ due to its reputation in the craft of making ceramics,” said Man Singh Saini, managing director of the Uttarakhand Provincial Cooperative Union (PCU).
The scheme, an initiative of the Uttarakhand Provincial Cooperative Union (PCU) with an initial fund of ₹5 crore, aims to supply the Ganga Jal to more than 1.2 crore Indians living abroad across the world.
The centre for collection of the Ganga Jal is being set up at the ‘Sangam’ in Devprayag, where the Alaknanda and Bhagirathi rivers meet and become Ganga.
“Indians in foreign countries want the Ganga Jal and we will provide them with an authentic and timely supply without any adulteration,” added Saini.
Officials from the CPU told us that the price for the 300ml pack will be ₹251. Delivery will be done by the Indian Postal Department and also by private players like Amazon and Flipkart.
Officials also added that the initiative will tackle other organisations, which number over 100, who are supplying the holy water in plastic bottles.
Meanwhile, the Uttarakhand postal circle of India Post has been supplying Ganga Jal across more than 3,000 post offices in 22 postal circles of India in plastic bottles since July 2016. A 250ml bottle costs ₹30.
However, when it comes to supplying the holy water abroad, it is done on special orders in plastic bottles only, said the postal department officials.
