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Sanjay Dutt unveils zero-calorie ginger ale for health enthusiast

Zero-Calorie Ginger Ale is now available at retail outlets across Mumbai and will soon be accessible through major e-commerce platforms.

| Updated: 28 August, 2024 9:36 pm IST

NEW DELHI: Bollywood superstar and brand ambassador for The Cartel Bros, premium scotch whisky brand ‘The Glenwalk’, Sanjay Dutt announces the launch of the brand’s newest innovation: the Zero-Calorie Ginger Ale.

Crafted from the finest natural ingredients and infused with a unique blend of spices, the new beverage promises a bold ginger flavour without the added calories. The Zero-Calorie Ginger Ale is designed to reflect Glenwalk’s commitment to innovation and health-conscious living.

The 250ml bottle is tailored for convenience and on-the-go refreshment, while its sleek design aligns with Glenwalk’s premium image. The product is now available at retail outlets across Mumbai and will soon be accessible through major e-commerce platforms.

Sanjay Dutt expressed his enthusiasm for the new launch, saying, “As someone who prioritizes a healthy lifestyle, I am thrilled to be part of The Glenwalk’s journey. The Zero-Calorie Ginger Ale offers a wonderful option for those who want to enjoy a refreshing drink without compromising their health goals. It’s a great choice for any season!”

Mokksh Sani, founder of Living Liquidz and co-founder of The Glenwalk, shared his excitement about the new product. “We’re delighted to introduce our range of non-alcoholic beverages with this refreshing Ginger Ale. It’s perfect for those seeking a healthy, flavorful alternative without sacrificing taste,” Sani said.

Launched in June 2023 with Sanjay Dutt as the brand partner, Glenwalk has quickly gained popularity across India. The brand’s rapid rise is attributed to the expertise of Cartel Bros, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh. Dutt spoke about his partnership with The Cartel Bros., noting, “I’ve known Mokksh for years, and his passion for creating something extraordinary is truly inspiring. When he introduced The Glenwalk concept, I knew it was special. It’s about more than just a product; it’s about building a lifestyle.”

Jitin Merani, Co-founder of Cartel Bros, elaborated on the significance of the new launch. “The Glenwalk represents a new chapter for Cartel Bros. This Zero-Calorie Ginger Ale embodies our core values of innovation, quality, and health-consciousness. We’re excited to see how this new addition is received by consumers,” he said.

Sanjay Dutt’s commitment to The Cartel Bros. and The Glenwalk extends beyond product endorsements. He views this partnership as a driver of positive change in India. “With India’s rapid evolution, The Cartel Bros. and The Glenwalk are leading this transformation. Together with Mokksh’s strategic vision, we’re creating something truly special,” Dutt affirmed.

As Dutt continues to captivate audiences with his on-screen presence, his collaboration with The Cartel Bros. promises enduring success. Glenwalk’s Zero-Calorie Ginger Ale is set to become a staple for those seeking a delicious yet health-conscious beverage.

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