What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
Radico Khaitan, a major liquor company in India, is launching a new drink—Magic Moments Remix Pink Vodka—to tap into the rising interest in coloured and flavoured alcoholic beverages. Positioned as a premium offering, this vodka is a step above the existing Magic Moments Remix range. Initially hitting the shelves in Uttar Pradesh and Assam, the plan is to make it available across India in the next 2-3 quarters.
The new Magic Moments Remix Pink Vodka is made with natural flavours like black mulberry, elderflower, and raspberry, marking a strategic step forward in the Magic Moments Vodka lineup. With its unique taste, the goal is to attract a wide range of consumers, fitting well into the popular trend of coloured vodka. This addition promises a distinct and appealing choice for all those who enjoy flavourful spirits.
Magic Moments Vodka, Radico Khaitan’s flagship brand, is celebrating a sales milestone of five million cases in the fiscal year 2023. With a whopping 60 per cent market share in the vodka category, spanning both domestic and international brands, Magic Moments has become the seventh-largest vodka globally. The brand boasts an array of over 20 variants, including the popular Magic Moments Remix series, Magic Moments Verve products, Magic Moments Dazzle, and Magic Moments Vodka Cocktails.
Amar Sinha, the Chief Operating Officer of Radico Khaitan, shared his excitement about the positive reception of their products. He said, “Magic Moments today is the seventh largest Vodka globally. The addition of Magic Moments Remix Pink Vodka is a direct response to the positive reception of Magic Moments Verve Cranberry Tease vodka, reflecting our commitment to offering innovative flavours. We are excited to present a vodka that not only upholds the highest quality standards but also delivers a distinct and enchanting taste experience.”
