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Radico Khaitan, one of India’s leading liquor companies, has launched a new product as a tribute to the brave soldiers who fought in the Kargil War of 1999.
NEW DELHI: Radico Khaitan, one of India’s leading liquor companies, has launched a new product as a tribute to the brave soldiers who fought in the Kargil War of 1999. The company unveiled the Spirit of Victory 1999 premium pure malt whiskey as part of its “Spirit of Victory” range of brands. This launch follows the success of its previous offerings, the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.
Crafted with meticulous attention to quality, each product in the Spirit of Victory lineup embodies a sense of national pride. The company is also tapping into the growing Pure Malt whisky category with this release.
As a gesture of support for the Indian Armed Forces, Radico Khaitan has pledged to contribute a portion of the revenue from every bottle sold to their welfare funds. Initially available in Uttar Pradesh and Haryana, the company plans to expand distribution to other states, pricing the product at Rs. 5,000.
Amar Sinha, Chief Operating Officer of Radico Khaitan, expressed his enthusiasm for the new product, describing it as not only a tribute to courageous soldiers but also a testament to the company’s brand creation capabilities.
He said, “The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities which already includes iconic brands like Rampur Indian Single Malt, Sangam World Malt as well as Royal Ranthambore Heritage Collection Whiskies. This product is more than just a new chapter; it’s a heartfelt acknowledgment of the indomitable spirit that binds our nation. We are a proud Indian company and are committed to producing exceptional spirits that also celebrate the bravery, sacrifices, and shared destiny that define our Spirit of Victory brand.”
What is pure malt whisky?
Pure malt whisky, also known as blended malt, is crafted by blending various single malts distilled twice in traditional pot stills. These single malts undergo maturation in oak barrels, each contributing a distinct flavour profile shaped by factors such as geographical location and production process. Radico Khaitan selects diverse styles of single malts globally and blends them with Indian single malt to create the exceptional Spirit of Victory 1999 Pure Malt.
