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“The song ‘Har Lamha’ seamlessly blends picturesque visuals with captivating music, creating a truly enchanting experience,” remarked Harmeet Singh. The song lyrics, penned by Kumaar, are brought to life by the versatile voices of Meet Bros and singers Sukriti-Prakriti Kakar, with added charm from actor Sakshi Malik.
NEW DELHI: Radico Khaitan, a prominent player in the alcoholic beverage industry, recently hosted a lavish success party at Shangri-La to commemorate the launch of their latest song ‘Har Lamha’. The song, composed and sung by Bollywood musicians Meet Bros, in collaboration with Sukriti and Prakriti Kakar, has garnered immense popularity, crossing over 3.2 million views on YouTube.
“The song ‘Har Lamha’ seamlessly blends picturesque visuals with captivating music, creating a truly enchanting experience,” remarked Harmeet Singh. The song lyrics, penned by Kumaar, are brought to life by the versatile voices of Meet Bros and singers Sukriti-Prakriti Kakar, with added charm from actor Sakshi Malik.
Meet Bros, comprising Manmeet Singh and Harmeet Singh, expressed their gratitude for the success of the song, reflecting on their journey from a family background rooted in the liquor trade to pursuing their passion for music. “For over 55 years, our family has been involved in the liquor trade.
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“Our father was the largest liquor contractor in Madhya Pradesh, and we both managed his business for six years. While our father wanted us to continue the family business, our mother had a different vision—she wanted us to pursue music. Thankfully, mom won, and we became singers.”
Emphasising the organic nature of the song, he expressed, “The song came together very organically. Samrat Chatterjee (brand collaborator) told us to create something that feels natural. ‘Magic Moment’ is a phrase that fits into any situation seamlessly. Right now, being with this beautiful family of Radico, feels like another magical moment. Wherever you go, whatever you do, every moment feels like magic. So, this song is timeless; we won’t let it fade away.”
Manmeet Singh echoed this sentiment, stating, “Usually, we create songs for films or compose music for various artists, but working for Radico has been an incredibly beautiful experience.”
The event also saw gratitude extended towards Samrat Chatterjee, for his instrumental role in facilitating the partnership with Radico. “It’s through his efforts that we established this connection with Radico. His ability to integrate and his unwavering focus and passion have been instrumental in this endeavour,” remarked Harmeet.The success party witnessed an electrifying performance by Meet Bros, captivating the audience and guests.
Amar Sinha, Chief Operating Officer at Radico Khaitan, expressed confidence in the song’s success, stating, “Upon hearing the first cut, we couldn’t help but groove to it. This collaboration marks the start of numerous significant projects in the pipeline, positioning Magic Moments Music Studio as a comprehensive platform for both aspiring and established singers.”
Various celebrities from the music industry also graced the event, including Milind Gaba, Ashish Masti, Mika Singh, and many others. The event not only celebrated the milestone of three million views but also highlighted the seamless integration of music and branding, exemplified by the collaboration between Radico and the talented musicians.With its enchanting melody and poignant lyrics penned by Kumaar, “Har Lamha” epitomises the essence of magical moments, resonating with audiences across diverse backgrounds.
