What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
The new 30-minute show, which features trailers of top upcoming movies, costs just ₹1 and has sold more than 2.5 lakh tickets in 50 days
MUMBAI: India’s largest multiplex chain PVR INOX has achieved remarkable success with its innovative offering, the 30-minute Trailer Screening Show, which has sold over 2.5 lakh tickets in just 50 days since its launch in April.
This unique cinematic experience allows viewers to watch 10-12 trailers of highly anticipated films for an unbelievable price of just ₹1. The initiative has garnered an overwhelming audience response, with an impressive retention rate of over 40 per cent.
The Trailer Screening Show has struck a chord with audiences in Mumbai, who have embraced the concept enthusiastically. Delhi and Bengaluru follow closely in their appreciation for this groundbreaking initiative.
Not just viewers, the innovative content offering has also received accolades from industry stakeholders, including production houses and filmmakers.
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Apart from providing entertainment to movie lovers nationwide, the 30-minute quick and “snackable” package has found favor with audiences who spend time in malls, whether waiting for friends or attending to personal errands. The Trailer Screening Show fills those moments with captivating glimpses of upcoming movies, creating a win-win situation for both audiences and filmmakers.
“We are delighted to have created an exclusive first-of-its-kind platform that benefits not just our patrons but also the filmmakers. We remain committed to curating unique and engaging initiatives that enhance the cinema experience for our patrons,” said Gautam Dutta, co-CEO at PVR INOX.
Industry experts have also praised the Trailer Show by PVR INOX for its pioneering approach. Actor and producer Vidyut Jammwal remarked, “The Trailer Show by PVR INOX is a pioneering initiative within the industry, which has already achieved significant success and is poised to continue trending in the future. Providing a platform to showcase trailers of upcoming releases helps bridge the gap between audiences and the films while preserving the excitement and momentum.”
Denzil Dias, VP and Managing Director – India Theatrical at Warner Bros Discovery, emphasized the importance of experiencing trailers on the big screen, stating, “Our films are best experienced on a big screen, so it is natural that our fans should also view trailers on the big screen.”
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Shony Panjikaran, General Manager at Sony Pictures Releasing International, India, said the innovative platform is benefiting every stakeholder in the industry, besides proving to be a great entertainment offering for the audiences.
With this success, PVR INOX plans to expand the initiative further by partnering with car wash stops, retail stores, and other public spaces in malls and their close vicinity. By providing promotional activities in these areas, PVR INOX aims to enhance the cinema experience and keep audiences excited for upcoming releases.
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