The New Indian editor, Rohan Dua, engages in a compelling conversation with PVR INOX MD, Ajay Bijli, exploring his musical journey, particularly his composition of “IK Onkar,” prominently featured in Dunki. Beyond music, the discussion delves into the visionary’s insights on the business landscape of Indian cinema. Bijli shares the innovative approaches, such as PVR Passport, FNB 99, and more, that redefine the cinematic experience, making it both accessible and luxurious for all. His reflections unveil PVR’s commitment to enhancing the movie-watching experience, blending entertainment with business acumen to create a dynamic and inclusive cinematic environment across India.