Pathaan to release in Russia: Can Bollywood fill entertainment content vacuum in Russia?

Taking a cue from the success of the South Indian movie ‘Pushpa’ in Russia, Bollywood star Shah Rukh Khan is urging Russians to watch his much-hyped ‘Pathaan’, in theatres

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By: TNI Team | NEW DELHI
Updated: 23 January, 2023 11:48 pm IST

Taking a cue from the success of the South Indian movie ‘Pushpa’ in Russia, Bollywood star Shah Rukh Khan is urging Russians to watch his much-hyped ‘Pathaan’, in theatres.

In a recently released video with Russian subtitles, Khan is seen telling Russians that he loves them while making a strong pitch for Pathaan, which is partly shot in Russia.

Pathaan is opening in Russia along with other countries of the erstwhile Soviet Union – Estonia, Latvia, Lithuania, Georgia, Kyrgyzstan, Kazakhstan, Armenia, Belarus, Uzbekistan, Moldova, and Azerbaijan on January 25.

Even as ‘Pathaan’ has been facing the ire of the Hindu right-wing in India over a perceived communal slant, the film is looking at an ambitious release across the world.

It is eager to capture the lucrative and untapped market in Russia and the nearby regions as the Ukraine war and the subsequent US sanctions have created a vacuum of regular Hollywood entertainment.

Pathaan is also the first Indian film to be shot in Siberia’s Lake Baikal.

Shah Rukh Khan’s video message for Russian movie-goers was accompanied by huge posters and hoardings of the film in Russian language, installed across major landmarks of Moscow.

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