The opening day collections of Tiger Shroffโs โHeropanti 2โ and Ajay Devgnโs โRunway 34โ have sent shockwaves in the industry. While โHeropanti 2โ netted just Rs 6.5 crore despite being an action-packed film fronted by Tiger Shroff, โRunway 34โ could eke out only 3 Rs crore nett.
The terribly tepid response to both the movies has dampened the spirits of exhibitors and the industry alike. Eid is usually associated with Salman Khan who has been pumping out blockbusters on the festival since his 2009 โWantedโ. Even his underperformers such as โTubelightโ and โRace 3โ on Eid did more business than hits of other stars.
Vishek Chauhan, an exhibitor from Bihar, told The New Indian that both the releases are non-openers. โI am disappointed. โHeropanti 2โ is the weakest Tiger Shroff film ever. The initial score is poor and Iโm not expecting much from it. โRunway 34โ was meant to be an urban film so its opening in Bihar isnโt good either. But people who have come to see it are satisfied with it. It will grow a bit during the weekend. This is the worst Eid for us in many, many years,โ he said.
When asked about the response to these movies compared to Eid releases of Salman Khan, he stated, โSalman canโt be compared with any Bollywood star. His presence alone guarantees full houses at least for the first three days. Heโs bigger than his films and people come to cinemas to only watch him on the screen.
โSalman has whipped out superhits such as โDabanggโ, โBodyguard โ, โEk Tha Tigerโ, โKickโ, โBajrangi Bhaijaanโ, โSultanโ, โBharatโ and โWantedโ. Even his underperformers โRace 3โ and โTubelightโ made money for us. We had to call the police during the release of โRace 3โ. Even when an elephant sits, heโs still taller than mules,โ he added.
โBollywood needs to go back to their roots. Most of the Mumbai directors have started making niche movies. Thatโs why the masses have made a decisive shift towards South movies. I am getting a lot of queries about the screening of โKGF โ CHAPTER 2โ from Muslim audience, who want to see it after Eid, than the new releases. This says everything about the state of Bollywood at present,โ he stated.
โRace 3โ and โTubelightโ had clocked up Rs 170 crore nett and Rs 120 crore nett in 2018 and 2017 respectively.
Veteran trade expert Raj Bansal reckons lights are out for both โHeropantiโ and โRunway 34โ. โI liked โRunway 34โ. Itโs a well-made movie but the appreciation isnโt translating into box-office numbers. โHeropanti 2โ did decently in some multiplexes on Day 1 due to bulk booking, but was extremely dull in mass circuits. I donโt think both the movies will even earn Rs 50 crore nett in their life-time,โ he said.
There are allegations that producer of โHeropanti 2โ, Sajid Nadiadwala, splurged a lot of money to book tickets of his movie to create the buzz around it. But the film producer and business expert Girish Johar feels, this isnโt a new practice.
โProducers buying the tickets of their own movies isnโt a new phenomenon. It has happened before as well. Personally, I think that when a producer makes a movie spending crores of rupees, he/she pulls out all the stops to make it a hit. Hence, they spend a few crore on buying tickets for their own movies. But such a practice cannot save a bad movie,โ he opined.
On being asked why โHeropanti 2โ took such a bad opening despite being an action film toplined by Tiger Shroff, he said, โThe music of the movie didnโt take off. There is not a single superhit song in the film. If it had one superhit song, the opening would have been in double digits.โ
โSee, you canโt compare the stardom of Salman with Tiger and Ajay. Undoubtedly, Salmanโs films have slayed the box-office on Eid. Compared to the last few years, this Eid is definitely paled in comparison as far as the business goes,โ he added.
Devang Sampat, the Chief Executive Officer of Cinepolis chain of multiplexes, said heโs expecting more footfalls during the weekend. โOn Day 1, we (Cinepolis) sold around 150000 tickets for both films combined. We are hearing good things especially about โRunway 34โ and expecting the sales of tickets to show a spike on Saturday and Sunday,โ he proclaimed.
From the look of things, even the combined business of โHeropanti 2โ and โRunway 34โ wonโt touch Rs 100 crore nett in India and producers are gearing up to cop huge losses. In fact, after an abysmal start, โHeropanti 2โ is showing a sizable decline in collections on Day 2 and is heading towards becoming a huge flop. From Sunday onwards, โKGF โ CHAPTER 2โ โ which has netted approximately Rs 350 crore (Hindi Dubbed) till now โ will replace โHeropanti 2โ in many screens in mass belts.
