What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
NEW DELHI: More than 28 per cent of newly-elected MLAs in Uttar Pradesh, Uttarakhand, Punjab, Manipur and Goa leveraged Koo App to connect with voters, show data released by India’s home-grown social media company regarding usage pattern in the recently-held assembly elections.
The insights reveal that multi-lingual Koos, an exclusive feature of the platform, increased by a stupendous 442 per cent in the last two months during the assembly elections in five states, largely in Hindi and Punjabi.
Uttar Pradesh Chief Minister Yogi Adityanath, Samajwadi Party president Akhilesh Yadav, BJP leader Aparna Yadav, Punjab Chief Minister Bhagwant Mann, Former Punjab CM Charanjit Singh Channi were the most discussed candidates from across the two states.
“The data reflects the sentiment of Indians who had the opportunity for the first time ever to create communities and use their mother languages on a micro-blogging platform. Koo – which enables online expression in 10 native languages – witnessed significant traction in terms of candidates adopting and leveraging the platform to reach out to their voters across regions, and in local languages,” said Koo App in a release.
Out of the 690 newly-elected MLAs from across the five states, 196 candidates (about 28.4 per cent) were present on the platform during the election season, and actively harnessed Koo’s multi-lingual features to e-connect with voters, share updates and receive feedback, the data reveals.
With 154 of total newly-elected 403 MLAs, Uttar Pradesh has the highest number of candidates who used Koo for campaigning and emerged victorious in the polls, followed by Punjab where 23 Koo users were elected to the 117-member assembly as legislators.
The insights throw light on the emergence of multi-lingual micro-blogging, and how Koo – as the largest
platform for native language expression – gained momentum during the polling season.
In addition to interacting with voters in Hindi and Punjabi, candidates aggressively harnessed the innovative multi-lingual Koo (MLK) feature – which enables translation of a message in real-time across the slew of languages on the platform. This feature witnessed a whopping 442 per cent increase in usage during the period from January 10 to March 10, 2022, compared to the previous two months, the company stated.
“The utilization of the MLK feature further reiterates our belief that multi-lingual India needs a multi-lingual platform on which to express itself. As a transparent, unbiased and neutral app, Koo played a key role in not only enabling conversations and engagement between candidates and voters, but also enhancing awareness and sensitizing voters to make an informed decision,” a Koo spokesperson said.
The spokesperson further said, “Koo is a reflection of the mood of the people without distortion created by fake accounts and bots. Over 95 per cent of Koo users have created their account using a mobile number, thereby limiting the presence of bots on the platform.”
