What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
JioCinema’s IPL 2023 streaming debut sets record-breaking opening weekend viewership with 147 Cr. video views, beating last season’s digital viewership and the ICC T20 World Cup 2022.
The average time spent per viewer per match increases by over 60%, and JioCinema registers over 2.5 Cr. downloads, the most-installed app in a single day. Customized device integration partnerships with over 500 OEM and CTV platforms, along with unique features such as 4K feed, 12-language coverage, and multi-cam setup, contribute to immersive fan engagement. JioCinema’s exclusive partnerships with defending champions Gujarat Titans, five-time champion Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals, and top brand sponsors like Dream11 and PhonePe, further elevate the TATA IPL viewing experience on digital.
“ These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital and JioCinema performance this week is the biggest evidence of it,” said Viacom18 Sports CEO Anil Jayaraj.
“What we witnessed through the opening weekend of the TATA IPL 2023 is a testimony of the faith viewers have shown in JioCinema’ s offerings to make the league more accessible, affordable, and in unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya and Gujarati. I want to thank all our sponsors, advertisers, and partners for embarking with us on this journey where we strive to elevate every fan’ s TATA IPL viewing experience,” he added.
India’ s favourite sporting carnival is being brought to viewers on JioCinema in 12 languages, including English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada. Giving viewers a new way to enjoy their favourite sport, JioCinema offers four additional feeds, including The Insiders feed, Hangout feed, Fantasy feed and Fanzone feed.
