Football star Lionel Messi has been roped in by leading Indian Ed-Tech company BYJU’S as the first global brand ambassador of its social impact arm – Education for All.
The PSG (Paris Saint Germain) player will be promoting the cause of equitable education for all children across the globe, BYJU’S said on Friday.
In a statement, BYJU’S co-founder Divya Gokulnath said that no one represents the power of enhancing human potential more than Messi.
“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers,” the statement reads.
BYJU’S agreement with the Argentina captain will enhance the platform’s brand abroad as football has billions of fans across the world. Messi has roughly 450 million followers on social media platforms.
“It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” said Gokulnath.
The statement further said: “The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All.”
According to Goal.com, Messi said he hopes to inspire young leaders to reach and remain at the top.
“I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide,” he said.
This is the second major partnership of BYJU’S with the sports industry. The company, which has a market presence in more than 120 countries, is already the official sponsor of the Indian national cricket team.