Jadeja to Allu Arjun: Celebs who got a taste of Amul girl’s buttery wit

Now, Amul’s topical toons are such a rage that personalities who feature in it, feel privileged to have made it in the print equivalent of the Hall of Fame.

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By: TNI Team
Updated: 13 February, 2023 7:41 pm IST

For the majority of news-consuming Indians, Amul girl’s sharp yet endearing commentary on current affairs has been an event to look forward to for the five decades.

Now, Amul’s topical toons are such a rage that personalities who feature in it, feel privileged to have made it in the print equivalent of the Hall of Fame.

Making it to the Amul ad campaign is no less prestigious today than entering a world record book, or getting a place in Madame Tussauds wax statue museum.

Ricky Kej, Bengaluru-based music composer and producer who recently lifted the third Grammy Award of his career in Los Angeles, US ‘buttressed’ this point when Amul published an ad featuring him. “You know you have made it in life, when
@Amul_Coop Amul acknowledges you through their comic strip. So grateful for all the love :-)”

Here’s a list of few personalities from the world of sports, entertainment and geo-politics who became the talk of the town as they were served some buttery wit and power-packed puns by the chubby Amul girl.

Ravindra Jadeja – The all-rounder was fined 25 per cent of his match fees because he applied an ointment on his fingers before his bowling spell. Jadeja, a left-arm spinner was initially accused of ball tampering by the competing team Australia.

However, the match referee adjudged that even though Jadeja had breached a certain clause of ICC rules, it didn’t amount to tampering as he was convinced that he had applied it for medical purposes.

The video snippet where Jadeja is seen applying the cream went viral.  Amul was quick to write witty comments on the much-discussed event advising Jadeja to dip his fingers in soothing butter.

Allu Arjun –After the stupendous success of Pushpa, Allu Arjun’s pan-India superstardom was honoured by an Amul ad with the caption, “Have some Amullu Arjun” and a recreation of the song, “balam same”.

Sania Mirza- Honouring the sentiments of all millennials who grew up with tennis star Sania Mirza – India’s first legit pin-up girl from the field of sports – Amul ran an ad campaign with the caption “Kabhi Alvida na Sania”, “Hang up racket, open packet”.


Rishi Sunak –Honouring the Indian-origin leader becoming the UK PM, Amul designed a heart-touching campaign with the caption, “SunUK” – “Prime Makhan”.

Prabhaas –When Prabhas’ Baahubali broke all records, Amul came up with a witty toon stating – “Baahu se belly tak”

Ashneer Grover –The businessman who had a disgraceful exit from BharatPe, the company he founded, was known for his acerbic feedback to budding entrepreneurs on the show, “Shark Tanks”. Now, he is no longer with the show. Taking a dig at the usual comments made by the sharks on the show, Amul stated “Yeh sabko digest hota hai – 100 per cent equity on taste.” Grover had responded with the comment, “honoured” when he found out that Amul had done a doodle on the show.

Shah Rukh Khan and Deepika Padukone for Pathaan –Amid several controversies when Pathaan managed to do good business, Amul celebrated the SRK-Deepika Padukone starrer with the caption, “Jhoome jo makhan” – a take on the film’s hit title song.

NTR Junior and Ram Charan – RRR actors made it to the ad, along with music composer M. M. Keeravani, when the film won Golden Globe award for best original song.

Rishabh Pant –Ace wicketkeeper-batsman Rishabh Pant’s accident was a shock for all cricket-loving Indians. Amul shared a doodle to wish Rishabh Pant a speedy recovery. The toon showed an Amul girl dressed as a nurse and talking to Pant in a hospital room.

Lionel Messi –When Argentina won the FIFA World Cup in December, last year,  Amul showed Leo holding the cup with goalkeeper Emiliano Martinez and winning every football lover’s heart with the caption, “Messi, maska Leo!”

The list can go on, as Amul ads are a creative and colourful archive of major happenings in current affairs – be it in the world of sports, geo-politics, or films.

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