What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
BENGALURU: Star India on Tuesday won the TV rights (Package A) of the Indian Premier League (IPL) for the next five years for a whopping Rs 23,575 crore. The digital rights (Package B) of the tournament have been bagged by Viacom18 for Rs 20,500 crore. In addition, Package C and Package D have fetched Rs 3,258 crore and Rs 1,058 crore respectively.
Overall, the Board of Control for Cricket in India (BCCI) has fetched a staggering Rs 48,390 crore.
The board will get Rs 118 crore per match from these rights for the next five years which makes IPL one of the biggest sporting spectacles in the world as far as broadcasting rights are concerned. At present, the tournament is only behind America’s National Football League (NFL).
This is the first time, digital rights have been sold at a higher price than TV rights which underlines how digital viewing in India has soared in India in the last few years.
“I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years,” the BCCI secretary Jay Shah tweeted.
“Viacom18 bags digital rights with its winning bid of ₹23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision,” he announced.
Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.
— Jay Shah (@JayShah) June 14, 2022
On Monday, the BCCI, in the wake of sale of TV and digital rights of the IPL, had announced a substantial hike in the pensions given to former cricketers.
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“Since its inception, the IPL has been synonymous with growth and today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 crore value. IPL is now the 2nd most valued sporting league in the world in terms of per match value,” Shah said.
The 33-year-old emphasized that the cricketing board will utilise the revenue to upgrade cricketing infrastructure and facilities across the country. “The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience,” he stated.
“Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities,” he concluded.
