One of the biggest multiplex chains in India, INOX, has signed an agreement with the International Cricket Council (ICC) for live screening of Men’s T20 World Cup 2022 matches on its screens across the country. The live matches will be screened across INOX multiplexes in more than 25 cities.
The eighth edition of the ICC Men’s T20 World Cup commences from October 16, with the Super 12 stage kicking off on October 22, with the Final scheduled on November 13 in Melbourne. INOX will showcase all group matches to be played by India starting with their first encounter on 23 October against the arch-rivals Pakistan, followed by the semi-finals and the final.
“INOX’s initiative of screening LIVE matches will provide a supreme stadium-like experience in movie theatres. The comfort of the cinema hall in an air-conditioned environment will add to their overall cricket watching experience in the company of like-minded fans of the game of cricket. In addition, fans will be able to enjoy exciting food-combos and scrumptious gourmet options served at INOX cinemas while enjoying the matches,” the multiplex chain said in a statement.
Anand Vishal, the Chief Operating Officer of INOX Leisure Limited, stated they are prepared to welcome the guests and let them take their festive spirits to a new level with this cricketing festival on the giant screen.
“By screening cricket in cinemas, we are bringing together the thrill of the giant screen experience and thunderous sound with the most loved sport in our country, that is cricket. The excitement and emotions of the World Cup would add to this combination, resulting in a virtual treat for cricket lovers. We are grateful to the International Cricket Council for providing us with an opportunity yet again to offer an all-immersive cricket-viewing experience for the fans,” he concluded.
INOX is amongst India’s largest multiplex chains with 165 multiplexes spanning 705 screens across 74 cities.