IndiGo Airline’s sandwich sparks viral discussion on workplace culture

A tweet from the popular satirical account @iimcomic has stirred up a humorous yet introspective debate on social media about workplace culture and corporate realities in India.

| Updated: 26 November, 2024 12:18 pm IST
An in-flight sandwich served by IndiGo Airlines. (Photo Illustration: Swastik Sharma)

NEW DELHI: A tweet from the popular satirical account @iimcomic has stirred up a humorous yet introspective debate on social media about workplace culture and corporate realities in India. On November 20, 2024, Shridhar V, known for his witty takes on life, shared an image of an in-flight sandwich served by IndiGo Airlines, comparing it to the woes of corporate employees. Captioned, “This IndiGo sandwich is the second most depressing thing corporate employees get other than their salary,” the post quickly went viral, amassing over 120,000 likes and sparking a flood of comments, memes, and personal anecdotes.

 

 

The image, depicting a plain sandwich that some users described as “bleak” and “uninspired,” became the centre of lighthearted criticism aimed at not just in-flight meals but also broader corporate struggles. The juxtaposition of the sandwich with employee salaries, a relatable pain point for many, struck a chord with audiences who shared their own experiences of underwhelming meals and workplace gripes.

 

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While much of the discussion remained humorous, it also opened the door to deeper conversations about the airline industry’s approach to customer satisfaction and the parallels with employee treatment in corporate settings. Some commenters quipped that the sandwich was a reflection of the “bare minimum” culture, while others lamented the lack of substantial, affordable meal options during domestic flights.

 

An IndiGo Aeroplane set to take off.
An IndiGo Airplane set to take off. (Photo Illustration: Swastik Sharma)

 

 

IndiGo, India’s largest airline, is no stranger to being a part of trending topics on social media, but this particular tweet prompted mixed reactions. While some defended the airline’s meal options as “standard for budget carriers,” others called for more thoughtful choices. Corporate satire enthusiasts, meanwhile, leaned into the humour, creating memes that compared the sandwich to everything from office pantry snacks to uninspiring PowerPoint presentations.

 

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The broader appeal of the tweet highlights the universality of shared frustrations, whether about food or finances, and the ability of humour to bring them to the forefront. It also underscores the evolving expectations of consumers in the age of social media, where even minor interactions, like an airline meal, can become a symbol of larger issues.

 

As the debate continues, IndiGo has yet to respond directly to the viral post. Whether it will take the opportunity to address feedback or ride out the wave of humour remains to be seen. For now, the “IndiGo sandwich” has become a cultural talking point, offering a slice of both comedy and commentary on modern work-life realities.

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