What TV doesn't, print can't; we deliver.
What TV doesn't, print can't; we deliver.
India’s leading lifestyle conglomerate, VKC, has achieved a significant milestone by inaugurating its 12th My VKC Exclusive Brand Outlet (EBO) in just nine months.
NEW DELHI: India’s leading lifestyle conglomerate, VKC, has achieved a significant milestone by inaugurating its 12th My VKC Exclusive Brand Outlet (EBO) in just nine months. The latest store, located in Walajapet, Tamil Nadu, highlights VKC’s ambitious transition from a traditional distribution model to a more direct retail approach, aimed at reaching underserved small towns and villages across India.
This expansion reflects the company’s commitment to celebrating its 40th anniversary by blending global fashion trends with affordability tailored for the Asian market. From its first My VKC store in Calicut, Kerala, the company’s rapid rollout exemplifies its dedication to increasing accessibility for loyal customers across the country.
Inaugurating the Walajapet outlet, VKC Managing Director Razak expressed his vision for the brand’s growth, stating, “My VKC is not just another brand store; it is a movement to bring global footwear fashion to every neighbourhood in India. This initiative represents equality, making the best products available for everyone.”
ALSO READ: Lord Meghnad Desai warns of escalating global tensions in Ukraine conflict
The My VKC stores operate on a franchise-driven, low-investment model, which has attracted seasoned entrepreneurs in the footwear industry. This approach has helped VKC scale rapidly while fostering trust and credibility among franchisees. The company remains open to new franchise inquiries as it continues to expand its footprint further in Tamil Nadu and across the country.
My VKC stores feature an extensive selection of over 1,000 designs, which are rotated weekly, under six flagship brands: VKC Pride, VKC Debon, GoodSpot, Eezy, Debongo, and Ja.May.Ka. Each brand caters to unique preferences, offering hardworking fashion footwear, premium options for special occasions, sporty styles, and fun casual designs.
ALSO READ: Schneider Electric Infrastructure reports strong Q2 growth, driven by robust demand
Additionally, VKC incorporates innovation into its offerings through healthcare-focused designs under the Ocare line and advanced SuperSoft PU technology in its Eezy range. These stores aim to meet the needs of all age groups and occasions, from weddings and festivals to office wear and sports.
Bolstering its market presence, VKC’s marketing campaigns feature the legendary Bollywood actor Amitabh Bachchan, marking his first association with a footwear brand in his illustrious 50-year career. His endorsement emphasizes VKC’s premium image and trustworthiness. As VKC continues its expansion, it remains committed to delivering stylish, durable, and affordable footwear to every corner of the country, embodying its mantra: “Celebrate Hard Work.”
