NEW DELHI: In an effort to strengthen Indiaโs position in the global media landscape, Union Minister of State for Media Affairs and Legislative Coordination, Dr. L. Murugan, recently chaired an online consultation with film industry representatives from Tamil Nadu, Kerala, Karnataka, Telangana, and Andhra Pradesh.
The conference also saw the presence of senior government officials including Sanjay Jaju, Secretary in the Ministry of Media and Communication, C. Senthil Rajan, Joint Secretary (Information Policy), and Dr. Ajay Nagabhushan M.N., Joint Secretary (Cinema Affairs).
Mobilizing the South for WAVES 2025
The session primarily focused on boosting participation from the South Indian film fraternity in the upcoming World Audio Visual & Entertainment Summit (WAVES), scheduled to take place in Mumbai from May 1st to 5th, 2025. Discussions explored ways to encourage active involvement from artists, producers, directors, and technical experts.
Officials also proposed that prominent production companies set up exclusive exhibition booths, highlighting regional talent and creative innovation. This inclusion is seen as vital to showcasing the diversity and depth of Indiaโs entertainment ecosystem.
Indiaโs Creative Diplomacy on the World Stage
Wrapping up the dialogue, Dr. Murugan emphasized that WAVES 2025 is not merely a film-centric gatheringโit represents a comprehensive celebration of content creation across mediums. He noted that the summit aligns with Prime Minister Narendra Modiโs vision of making India a global nucleus of creative industries.
About WAVES 2025
WAVES 2025 is set to be a landmark international event hosted by the Indian government in Mumbai, Maharashtra. As the first global gathering of its kind, the summit is designed to unite artists, content creators, media executives, scholars, and policymakers under one platform to discuss the evolving dynamics of the entertainment industry.
Key issues like the rise of artificial intelligence, the impact of streaming platforms, misinformation, intellectual property rights, and media sustainability will be placed under the spotlight.
But beyond the technicalities, WAVES 2025 aims to offer something deeperโa shared vision of unity in a fragmented digital world. The summit will stress cultural understanding, collaborative innovation, and equitable access to storytelling platforms.
By presenting India as both a creative powerhouse and a hub of cultural diplomacy, the summit hopes to build lasting connections between communities, industries, and nations. WAVES 2025 will serve as a reminder that while entertainment may entertain, it can also enlighten, connect, and heal.
