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What TV doesn't, print can't; we deliver.
To celebrate 30 years of Israel-India diplomatic relations, the Embassy of Israel in India collaborated with Indian designer Sahil Kochhar to showcase a special collection for both men and women inspired by the beautiful landscapes of Israel
To celebrate 30th anniversary of the establishment of Israel-India diplomatic relations, the Embassy of Israel in New Delhi has collaborated with designer Sahil Kochhar to showcase a special collection for both men and women inspired by the beautiful landscapes of Israel.
This project is part of a campaign titled ‘Yachad’ – a Hebrew word meaning ‘together’.
On this occasion, an event was organised in New Delhi where Israeli diplomats and project members from India came together to exchange ideas and share their experiences on Thursday.
Israel Ambassador to India, Naor Gilon, said, “This is a first-of-its-kind project which we hope will open doors for future possibilities and collaborations between the people of Israel and India in the diverse fields of culture, fashion and lifestyle.”
“Showcasing Indian designs inspired by Israeli landscapes led to this beautiful project, which has further strengthened the close friendship and growing partnership between our two nations,” he added.
On this occasion, designer Sahil Kochhar said, “Yachad, means coming together, and that is the essence behind this special collaboration. It is a celebration of 30 years of friendship between Israel and India. This collection and the campaign we have shot around it are very special to me as they represent two beautiful cultures coming together. The collection is inspired by the diverse landscapes of Israel, incorporating the same as artwork on the clothes.”
For this campaign, Kochhar and his team spent several months scouting talents from Israel who are the best at their craft.
The models that were selected were not just professional models but also included local talent from all over Israel, including the younger generation from different walks of life, athletes, artists, surfers and the parkour community of the country, said Kochhar.
Through this project, the embassy showed an Israel that may be less known to the people of India. The fashion shoot took place in several parts of Israel, including the Dead Sea, Eilat, Gan Hashlosha, Tel Aviv and Jerusalem.
