MUMBAI: Reliance Retail India has announced a major long-term partnership with American fashion brand Gap Inc to introduce the brand in India. The deal with Gap comes days after Reliance announced a plan to open outlets of Pret A Manger, a popular British sandwich and coffee chain.
Through a combination of exclusive brand shops, multi-brand store expressions, and digital commerce platforms, Reliance Retail will introduce Indian customers to Gap’s most recent fashion offerings.
The collaboration aims to capitalise on Gap’s position as a top casual lifestyle brand and Reliance Retail’s proven capabilities in running strong omni-channel retail networks, increasing local production, and enhancing sourcing efficiency.
“At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers,” Akhilesh Prasad, CEO, Fashion and Lifestyle, Reliance Retail Ltd. said.
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Customers in India will now be able to purchase Gap thanks to Reliance Retail, which offers the brand’s upbeat, youthful clothing for adults, teens, and children.
“We look forward to growing the Gap business across key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc.
“Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe while continuing to diversify our business portfolio through our partner-based model,” Gernard added.