NEW DELHI: Fittr, a fitness-tech startup, has launched its FITTR HART smart ring in India, which claims to offer comprehensive health tracking and performance monitoring. The smart ring is priced at Rs 18,999, but the company is offering a 20 per cent discount for the first 1,000 users who buy it from its official website.
The FITTR HART smart ring can measure various health metrics, such as heart rate, blood oxygen levels, body temperature, sleep quality, stress levels, and calories burned. It also tracks heart rate variability (HRV), which is a key indicator of overall wellness and physiological changes.
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The company says that the smart ring can help users detect health imbalances early and set personalised activity goals based on recovery.
The smart ring is made of titanium, which makes it durable and lightweight. It is also water-resistant up to 50 meters and has a battery life of up to 8 days. It can connect with smartphones via Bluetooth and sync data with the Fittr app, where users can access detailed reports and insights on their health and fitness.
According to the company, the smart ring is designed to cater to the needs of health-conscious consumers, especially in the wake of the COVID-19 pandemic, which has increased the demand for wearable devices that can monitor vital signs.
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The company cites data from the International Data Corporation (IDC), which shows that smart rings have become a prominent category in the wearable market, along with smartwatches and ear-wear.
Fittr is a fitness platform that offers online coaching, nutrition guidance, and community support to over 2 million users across 150 countries. The company was founded in 2016 by Jitendra Chouksey, a former software engineer who transformed his physique through self-learning and experimentation. The company aims to make fitness accessible and affordable for everyone, and the FITTR HART smart ring is its latest product in line with this vision.