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Ferrari and Red Bull secure $100M sponsorship deals for 2025, strengthening their financial and technological partnerships.
NEW DELHI: Ferrari and Red Bull have both secured major sponsorship deals for 2025, each valued at approximately $100 million. This move puts both teams on equal footing in terms of financial backing, setting the stage for a highly competitive Formula 1 season.
Ferrari’s title sponsor will be HP, a leading technology company that will also supply cutting-edge tools such as computers and 3D printers. On the other hand, Red Bull has maintained its long-standing relationship with Oracle, which has been a key financial supporter, providing software solutions to enhance the team’s performance.
The sponsorship landscape in Formula 1 continues to evolve, with several high-profile companies joining forces with top teams. Alongside Oracle and HP, some of the other significant sponsors in the sport include Aramco, which backs Aston Martin, Petronas for Mercedes, and Stake, a sponsor of Sauber.
These deals highlight the increasing role of corporate partnerships in shaping the future of the sport, not only through financial support but also in driving technological advancements that can influence the success of each team.
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In recent changes to their sponsorship lineup, Red Bull has parted ways with Bybit, the cryptocurrency exchange, after a three-year deal worth $150 million. However, the team has quickly adjusted, securing new partners such as AvaTrade and Neat.
These new sponsors are expected to bring fresh energy and resources to the team as they continue their pursuit of excellence in Formula 1.
Technological partnerships have become a vital part of Formula 1’s competitive edge. Both Ferrari and Red Bull are keenly aware of this, emphasizing the importance of not just financial backing but also the technological advancements that come with these deals.
With HP’s expertise in innovation and Oracle’s powerful software solutions, both teams are set to leverage these partnerships for greater success on the track.
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Speaking about Ferrari’s new partnership, an HP representative said, “Our collaboration with Ferrari is a testament to our commitment to innovation and technology in Formula 1.” This marks a significant step forward for Ferrari, whose team principal expressed enthusiasm, stating, “Securing HP as our title sponsor is a major milestone for Ferrari, and we look forward to a successful partnership.”
On the Red Bull side, team principal Christian Horner also shared his excitement about their evolving sponsorship landscape. “Everyone at Oracle Red Bull Racing is excited to be welcoming AvaTrade to the Red Bull family and to see them proudly displayed on the RB20 in Abu Dhabi as we celebrate the end of the 2024 season.”
As both teams gear up for 2025, these sponsorships and technological collaborations will likely play a crucial role in their performance on the track, fueling the rivalry between the two powerhouses of Formula 1.
