NEW DELHI: Film-tech start-up ABC Talkies has announced the launch of its production company that goes by the same name and is all set to launch its first movie under the banner.
The first movie titled “ The Legend of Mahabhaleshwar” under the ABC (All About Cinema) banner is an original animated movie for kids and is due for release in May 2022.
“Focused on creating a power-packed library for kids, the step was taken with a mission to introduce the rich and glorious history of India to the children in a fun and educational way. The edu-tainment content will allow the children to learn and gather knowledge about never-heard-before stories from our great nation,” the company said in a release.
ABC Talkies will produce region-specific films. It also aims to give equal opportunities to new-age talent (technicians and talent) through its filmmaking.
The content is aimed at children from the age of 2 to 13 that would also capture the interest of millennial parents either in helping them revisit their childhood history and culture lessons as most families co-view content on streaming platforms through Smart TVs.
“The platform intends to create a commercial value for short films in the growing kids content market in the country so that consumers are willing to pay and watch and interested OTT can buy such films for their library. The short films made at the moment are usually for festivals and usually don’t have any commercial value hence the average mass audience does not usually see them but ABC Talkies’s intent is to give masala content to consumers and try and change consumers’ behavior patterns of paying for such content,” said Siddharth Sinha, Chief Content Officer, ABC Talkies.
The films produced under ABC Talkies banner will always be multilingual where besides a film being showcased in Hindi and one regional language depending on which region we are highlighting the story we will also emphasize releasing one part of the film in Sanskrit to make Sanskrit a cool language for kids to watch and learn and maybe adapt the language in future, the company stated.
“We have had an exciting 1-year journey and we are thrilled to roll out our ABC Talkies production house soon after launching on Android and iOS play stores. It’s but a significant moment for us as our originals will remain one of our biggest differentiators. Our performance in 2021 is a validation of the pay-per-view model despite an increasingly competitive market,” explained Shalibhadra Shah, CEO, ABC Talkies.
Since its launch in 2021, ABC Talkies have onboarded more than 300 filmmakers and more than 250 films while experiencing a 100 percent month-on-month growth in the last few months as the brand continues its quest to create a unique ecosystem of being a good brand of short films.